Gear that's authentic, comfortable, and made for adventures. Built for The Rock. Worn everywhere.
Wake Up. Rock Life. Repeat. Collection | Adventure Apparel
WAKE UP. ROCK LIFE. REPEAT.
Rock Life was born on a remote island in Alaska, where adventure and resilience go hand in hand.
In Kodiak, wildlife and humans coexist. The ocean is our backyard. Trails are our therapy. Fish are plentiful, and the people are as tough as they are kind. That island spirit runs through everything we do—from the gear we design to the stories we tell.
Whether you live on the rock or dream of escaping to one, Rock Life is for those who crave something real. Gear that’s made to be lived in. Gear that reminds you to show up, get outside, and find joy in the everyday wild.
Let customers speak for us
Love This long sleeve shirt. It’s nice and thin too
Runs on the large side. But the right size fits great and looks good!
I am so impressed with this hoodie!! It fits perfectly and it washes up beautifully!! It’s so soft and comfy… I think it’s my favorite hoodie! I wish it came in other colors..Real Red ,Sage Green would be great!
I love the softness, the art and it fits perfectly.
The material is super soft and the lightness of the hoodie is very comfortable. I love the large Kodiak design on the back. It’s a must have in my closet for sure!
I love the simplistic design and comfort of this hoodie. Pairs well with black leggings, pants, or jeans. Make sure to follow the instructions of washing inside out and on gentle cycle, otherwise you'll end up with pilling after the first wash. User error though, not manufacture.
In love with this shirt.. Fits me perfectly and I want to wear it everyday!
Love the design and the shirts are super soft.
I ordered this t-shirt and another one (short sleeved) for my daughter-in-law. She absolutely loves both of them! She said the quality was wonderful and she loved the colors as well.
I love supporting local businesses! I love my hoodie! I also loved the price. I will buy from them again.
I love the length and the softness of the cotton!
Is it appropriate to wear this every day? This thin hoodie is the perfect piece for layering and is top notch quality and comfort!
Excellent quality and an amazing team behind these products!
The Rock Life Journal
Adventure, island life, and behind the scenes magic from Kodiak- shared straight from our hearts to yours.
The Story Behind Wake Up. Rock Life. Repeat.
This blog shares the story behind the phrase “Wake Up. Rock Life. Repeat.” and the unforgettable person who inspired it. It’s a look at how one life, lived with joy...
A Perfect Day on the Rock!
From sunrise paddles to mountaintop views and beach campfires, discover what a perfect day looks like on Kodiak Island—and why we call it Rock Life.